The Great Gatsby Socratic Seminar Questions free essay sample

A tragic hero contains a fatal flaw, and is responsible for their own downfall. Jay Gatsby reflects a tragic hero as in loving Daisy he causes his own downfall. Gatsby continually loves Daisy for five years. Gatsby and Daisy fell in love before he left for the war, and vowed to wait for each other. Circumstances arise and Jay is unable to return from the war as soon as he had hoped. During this time Daisy meets Tom Buchanan, and marries him; however, Gatsby does not give up on loving Daisy. Everything Jay does upon his return revolves around Daisy.He says that every decision he ever makes is with her in mind- everything is for her. Gatsby needs Daisy to tell Tom that she never loved him, and he believes she is going to. Gatsby confronts Tom and tells how Daisy has never loved him, Tom is in disbelief, as is Daisy: â€Å"She hesitated†¦ as though she had realized at last what she was doing- and as though she had never, all along, intended doing anything at all. We will write a custom essay sample on The Great Gatsby Socratic Seminar Questions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † (Fitzgerald 132). Gatsby lays everything out on the line for Daisy, he puts so much continual effort into loving Daisy, and she never has true intentions of doing anything.Even after the encounter, where Daisy is supposed to confess to never loving Tom, fails, Jay is still unable to recognize that the hope of ending up with Daisy is perishing forever. Knowing that Daisy is staying with Tom, and that Tom blamed the death of Myrtle on Gatsby, Nick tries to convince Jay to leave, but â€Å"He wouldn’t consider it. He couldn’t possibly leave Daisy until he knew what she was going to do. He was clutching at some last hope and I couldn’t bear to shake him free† (Fitzgerald 148). One of Gatsby’s fatal flaws is that he did not leave town.With the death of Myrtle pinned against him, Wilson, Myrtle’s husband, kills him. Gatsby puts so much into loving Daisy and builds an empire with her at heart, though it is not enough. Jay believes that we are able to repeat the past however; in trying to repeat the past, he is killed on wrongful premises. Thus another fatal flaw reflecting Gatsby’s character as a tragic hero. 2. Fitzgerald once wanted to title the novel Under the Red, White, and Blue; however, The Great Gatsby better reflects Fitzgerald’s overall purpose- money does not buy happiness, or personal connections.The title Under the Red, White, and Blue holds connotations with capitalism, and success; however, would give the novel more of an impression focused around America itself. Whereas the title The Great Gatsby sets up the reader’s perception of Jay Gatsby and foreshadows his death- historically people are referred to as â€Å"The Great† after their death. Readers are able to see that although Jay is â€Å"Great†, all his money and fame are unable to buy him happiness, and the connection he longs for with Daisy.As Jay awaits a phone call from Daisy, saying that she is going to follow through with leaving Tom, Nick has â€Å"an idea that he [Gatsby] no longer cared. If that was true he must have felt that he had lost the old warm world, paid a high price for living too long with a single dream† (Fitzgerald 161). Nick believes that Gatsby does come to the realization that despite all his wealth, he has nothing without Daisy, and that his money was unable to make her understand. Although many perceive Jay as â€Å"Great†, he feels he never had anything without Daisy.The title The Great Gatsby, achieves the authors overall purpose as it better indicates the outcomes of the novel. 3. Looking through a psychological lens, we can see that both Jay and Daisy are struggling. Gatsby wants Daisy, and Daisy wants him too, though they cannot be together because of the psychological issues they separately possess. As far Gatsby, he never loved anyone else. He did not even want to think of his parents as his real parents, from the time he was a little boy he set high ambitions. Once he met, and fell in love with, Daisy, Gatsby could not imagine his life with out her.He did not want to loose the feeling of love she brought him. Jay had a vision of what his life would be like, and Daisy’s part in it all, it could not be any other way. After Daisy comes to a party at his house, Gatsby shares with Nick that Daisy did not like it. Jay wants nothing less of Daisy than that she tell Tom she never loved him, he tells Nick, â€Å"It’s so hard to make her understand†¦ She used to be able to understand. We’d sit for hours† (Fitzgerald 109). Gatsby realizes that Daisy does not see things the same way she did five years earlier.For some reason, he cannot let go of what he used to have with Daisy, and all Jay wants is to go back and start where they left off. Gatsby is plagued with trying to repeat the past, and it motivates many of his actions. On the other hand, there is Daisy. She tries to convince herself that she never loved Tom, but she cannot admit it to Tom because it would be a lie. During Tom and Gatsby’s confrontation, Daisy forces herself to tell Tom that she â€Å"never loved him†, although he makes her question herself further when reminding her of â€Å"that day I [Tom] carried you down from the Punch Bowl to keep your shoes dry?† (Fitzgerald 132). This reinforces Daisy’s feelings and she finally tells Gatsby, â€Å"Oh you want too much! I love you know- isn’t that enough? I can’t help what’s past† (Fitzgerald 132). Psychologically, Daisy feels as though she has wasted time with Tom. She wants to be with Jay but is unable to give him what he wants. Because Daisy loves Gatsby it motivates many of her actions. Even though she attains the notion of never loving Tom, it is not true. 4. Looking through a feminist lens we see Myrtle and Daisy trapped in patriarchal roles. Myrtle’s role as Tom’s mistress keeps her in just that position- Tom’s mistress.Although Tom loves Myrtle very much, and is devastated when she is killed, Daisy is still his wife. When Tom takes Myrtle to their flat in New York she complains, â€Å"Daisy! Daisy! Daisy! † and then with â€Å"a short deft movement, Tom Buchanan broke her nose with his open hand† (Fitzgerald 37). Myrtle is stuck in her role as mistress. She tries to make Tom leave Daisy, and he quickly puts her in place. Instead of staying with Tom, as his mistress, Myrtle needs to give him an ultimatum- her or Daisy; however, Tom keeps her in a patriarchal role through intimidation.On the contrary, Daisy feels trapped with Tom, and wishes that she could have been with Gatsby all along. Daisy tries to tell Tom that she is leaving him for Gatsby, and then things escalate. Tom pushes Gatsby to the breaking point and he â€Å"explodes† on Tom. This frightens Daisy much, and Jay tries to talk to Daisy, though â€Å"With every word she was drawing further and further into herself†¦ Her frightened eyes told that whatever intentions, whatever courage she had had, were definitely gone† (Fitzgerald 134-135). Daisy, just like Myrtle is held in a patriarchal role through intimidation.She sees how angry Gatsby gets because of the accusations Tom makes about him, and she retreats to Tom. It is somewhat evident that Tom intimidates Daisy, although the burst of anger from Jay is what ultimately puts her back into her male-controlled role under Tom. Although they are different, Myrtle and Daisy are similar in their patriarchal roles. 5. Looking through a Marxist lens we see the dangers of capitalism- carelessness. Daisy and Tom prove that wealth can make people careless, and self centered. Daisy proves to be self centered, as she seems to care littleabout her child. When Gatsby and Nick come for lunch the maid brings the child into the room, which makes Daisy happy for a while, and then she, â€Å"sat back down on the couch. The nurse took a step forward and held out her hand†¦ the well-disciplined child held out her hand and was pulled out the door† (Fitzgerald 117). Because Daisy has money she can afford a maid to take care of her daughter all the time. She hardly at mentions the child at all throughout the novel, and certainly does not make choices with her daughter in mind.The readers sense a very little relationship between Daisy and her child. Because of Daisy’s wealth she seems to have very little time for anyone but herself, thus proving her negligence. A maid raises her child, brings her around every once in a while, and when Daisy has had her fill, she merely sits back down. Together, Tom and Daisy take two lives. Daisy kills Myrtle while driving Gatsby’s car, and Tom wrongfully pins the murder of Myrtle on Gatsby, urging Wilson to kill Gatsby.Daisy does nothing about Myrtle, and Tom knows he is somewhat responsible for Gatsby’s death, â€Å"So what if I told him [Wilson]† (Fizgerald 178). When Nick runs into Tom in New York, Tom remarks about Gatsby, â€Å"That fellow had it coming to him (Fitzgerald 178). On the day of Gatsby’s funeral, Nick recollects, â€Å"that Daisy hadn’t sent a message or a flower† (Fitzgerald 174). After all she goes through with Gatsby, and all she puts him through, Daisy does not have the decency to make even the smallest gesture.Nick is able to finally reach to a conclusion about Daisy and Tom, â€Å"They were careless people, Tom and Daisy- they smashed up things and creatures and then retreated back into their money or their vast carelessness, or whatever is was that kept them together, and let other people clean up th e mess that they has made† (Fitzgerald 179). Through a Marxist lens readers are able to see the dangers of capitalism. Excessive wealth, a higher class, is capable of turning people careless and self centered, as Tom and Daisy Buchanan undoubtedly expose.

Mixed Blood by Jaune Quick-to-See Smith

Mixed Blood by Jaune Quick-to-See Smith A good paper if your looking for an analysis of a strange piece of artworkThis painting done in 1992 by Quick-to-See Smith has a lot to say, much of which can be interpreted in different ways by the viewer. The main object in the painting is a hand. Around the hand are newspaper clipping and pieces of cloth. There are big areas of color and red dripping paint in some places. There is not a lot going on in this painting, but the things that are happening are very powerful and thought provoking.Mixed Blood is a statement made to get people's attention. The artist wants people to better understand the Native Americans and to respect the battles they fought in order to remain alive. The colors used and the boldness of the hand in the center of the picture are eye-catching. The hand is a familiar object, but it could have a few different meanings.Whitaker (left, in white vestments) as portrayed i...The viewer is able to interpret it in which ever way they are most comfortable with. The pr inciples of art used in this work include emphasis, balance, and contrast. The most obvious elements of art used in this painting are color, time, and shape/form.The hand in the middle of the painting is the emphasis. Your eye is attracted to the hand right away. The hand is somewhere between idealistic and abstract. It is abstract because it is simplified and idealistic because it's what the idealistic vision of a hand would look like. The reason for making the hand look generic is that Quick-to-See Smith wants us to believe that the hand could be anyone's. By not individualizing the hand, it makes it seem like it's not one person's hand in particular, rather the common hand, or the hand of the human race.

The Dynamics of Design High Street and High Design Essay

The Dynamics of Design High Street and High Design - Essay Example The modern theory sticks to the similar assumption that jeans are a comfort statement, yet it also stresses on the fact that it is a necessity. Here, the modern theory takes off on a more interpretative note. While a pair of jeans are a necessity, the tone for luxury has been set by celebrities lending their names to a line of jeans and other designer jeans that 'fit and look better' than the normal brands. For example, while most people would opt for a pair of Lee or Levis', design high street fashion is achieved with Zara and Marks and Spencers', and high design is achieved by a couture label like Armani or that of Victoria Beckham's. On the other hand, within the modern theory comes the second twist. Here, design high street meets high design to a great extent when a celebrity endorses a certain brand. This can be better understood through the following lines: When something has been perceived, then it has been noted and the message is recorded. In the words of psychologist, W. H. Ittelson and F. T. Kilpatrick, perception can't be definite, of 'what is'. Rather what we perceive is created by ourselves, which is mostly based on past experiences (Arnorld,1992). Also people's perceptions of brand are governed by some factors which are personal and public. It is one of important challenges for an advertiser trying to reach the customers, either by any form of mass communication like newspaper, or television ad so that they could notice it. Even sometimes the consumer miss out some messages directed to them. So the main thing is to give them exposure. (Arnold, 1992, p. 241). For example if all the ads are in colors then a black and white will be noticed. So by this the customers attention can be taken. Awareness: Awareness implies that the message has made an impression on the audience or reader, who can then identify the pair of jeans. Although awareness is a low form of impact, but it is objective of a great ad. Relative low level of attention can create minimum awareness for low interest product (Sudijic,1985). . Brand equity: This is a very important concept from 1990s. This refers to the use of respected brand name to add value to the jeans. Branding is a way to help the customer's memory

Banking System in the United Kingdom Essay Example | Topics and Well Written Essays - 2500 words

Banking System in the United Kingdom - Essay Example Investments will be conducted outside the fence and will be allowed to fail without the government stepping in. This report is predicted to be one of the biggest shake-ups in banking within the United Kingdom in a generation. This commission was formed by the United Kingdom in June 2010 by Sr. John Vickers and is comprised of two main proposals. One proposes a retail ring-fence for UK banking operations and measures to upgrade the loss absorption of UK banks. The second proposes improving issues affecting UK banking markets and focuses mainly on attention to financial stability. The following information will attempt to show how over reliance on the banking industry in the United Kingdom has affected the economy in an economic downturn or recession. It also will show what effects deregulation has had on the United Kingdom economy and the banks. It will also delve into the economic downturn, the history, its effects, and what is going on now. And finally how can the United Kingdom avo id a double dip recession. ... also says that it is necessary for the state or international entities to take part because business forces and normal banking activities are not able to provide the required funding. This thought can be justified if there is evidence present that shows market failure or any deliberate government policy that contributes to this sector. This gives the impression that dangers are present regarding how banks compete. Banks compete unfairly on terms of deposit, misdirected resources in any economy, and build losses that eventually have to be supported by the public through government budgets (Latter 1997). Latter points out that as a matter of principle, it is better to give support to regions of the economy in as clear means as possible and with as little damage as possible to the forces driving the market. He further adds that this could mean subsidies might come directly from the fiscal budget or interest rate subsidies rather than less visibly through the bank itself. All banks shoul d be able to compete for business and control their own subsidies (Latter 1997). Causes of the banking crises are continually being debated. Several have been attributed to the structure of the banking system, while others have been attributed to macro/micro forces or regulatory factors. Others include harmful strategies of specific banks, operational failings, and fraud. When dealing with macro forces, triggers can includes the collapse of asset prices in real estate, a sharp upheaval in interest rates, or a sharp fall in the exchange rate. Another trigger could be a sudden slowdown in general inflation or the beginning of a recession. Banks have typically prospered in a high inflation environment. Another problem that is noted is sharp shifts in related pricing, or dropping of subsidies

Jazz is a Unique Style Essay Example | Topics and Well Written Essays - 1250 words

Jazz is a Unique Style - Essay Example The crowd was generally dressed casually and had a wide variety of listeners, ranging from young people to much older ones. What I quickly noticed was that the environment was not as quiet as I had expected it would be. I had done a bit of research into Jazz music prior to the concert and I expected the audience to be dead quiet and listening attentively to the music. This was not the case as part of the crowd was unbearably noisy as compared to other concerts I have been to. This select part of the crowd did not seem to appreciate the truly beautiful music that was being performed. In past concerts I have been in, loud conversations and disruptive noises were not allowed as this was seen to be distracting the performers as well as the audience who were listening attentively. I was amazed though at how well the musicians performed despite this. It was almost as if they had anticipated it. I believe this goes to prove that these musicians can perform anywhere and still do a stellar jo b. The whole time I was there, I listened closely to the music, watched the performer go through the motions and I felt like my mind and emotions wandered in between the melodies. I must admit that I enjoy the guitar most since my childhood, so watching and listening to John Pisano playing it was very rewarding. I got wrapped up in his playing and got a thrill watching him strum the guitar. This song had a constant tempo; it was slow, funky and had an earthy sound to it which made it sound more like the blues.... I had done a bit of research into Jazz music prior to the concert and I expected the audience to be dead quiet and listening attentively to the music. This was not the case as part of the crowd was unbearably noisy as compared to other concerts I have been to. This select part of the crowd did not seem to appreciate the truly beautiful music that was being performed. In past concerts I have been in, loud conversations and disruptive noises were not allowed as this was seen to be distracting the performers as well as the audience who were listening attentively. The only time there was noise was when the performance was over and everyone applauded. I was amazed though at how well the musicians performed despite this. It was almost as if they had anticipated it. I believe this goes to prove that these musicians can perform anywhere and still do a stellar job. The whole time I was there, I listened closely to the music, watched the performer go through the motions and I felt like my mind and emotions wandered in between the melodies. I must admit that I enjoy the guitar most since my childhood, so watching and listening to John Pisano playing it was very rewarding. I got wrapped up in his playing and got a thrill watching him strum the guitar. I was hooked from the very first song they played. This song had a constant tempo; it was slow, funky and had an earthy sound to it which made it sound more like the blues. John Pisano seemed to be improvising during his  solo on the guitar. The bassist was also magnificent on this particular night and his performance was both strong and melodic. This was evident on the second song, in which he actually picked up his bow and employed the arco technique.

Marketing Report Virgin Media Marketing Essay

Marketing Report Virgin Media Marketing Essay The aim of this research is to disclose the challenges and progress being made by Virgin and the marketing process and other crucial means leading to their progress. In order to complete this analysis, the adoption of strategic planning and marketing tool is crucial. Additional research for this report was completed through visiting Virgins online resources, which include historical archives, annual reports, strategies, operations etc. The aforementioned sources or documents provide background information, which acts as the basis for Virgins current position and against strengths, weakness, opportunities and threats analysis (SWOT analysis). Further analysis includes market segmentation, environmental analysis, target market and launching strategies. The first phase of this marketing report is to conduct a situation analysis that reveals the present state of the organization and its opportunities in the market. However, disclosing the history of the organization in view is crucial. The focus of the report thus would be on virgin media groups especially the mobile or telephony sector alongside the HD-TV or (3d TV) and broadband connection in the United Kingdom. Introduction Kotler and Kevin (2006) defined marketing as the science and art of selecting the right market, and then attracting and retaining customers making use of different techniques and making the customers happy. The marketing is not an easy concept of management. People believe it just as selling of goods, but it has the important role of satisfying the customers by giving them their needs and wants (Drysdale, 1999). This suggests that marketing is a tool, which involves the process of identifying the need of the product/ service in the market, and designing the product accordingly to fit into the market, using different strategies of sales and promotions. Successful marketing strategy is one, which makes increased returns from existing customers (Wilson et al., 2002). Marketing Process It is the process of marketing that makes the success or failure of the business. For below figure describes important characteristics associated with the marketing. Virgin media focuses on characteristics such as social, technological, political, and demographic factors for its marketing and promotional activities. Virgin also targets customers based on products in an appreciable manner by introducing 3D TVs into the market. This might act as the USP for the organization. Source: Kotler and Kevin (2006) Figure: Important factors of marketing strategy Company Background /Mission Statement The history of Virgin dates back to 1970 when Sir Richard Branson, the founder of the Company started with a student magazine and then the company expanded to several sectors; ranging from music labels, travel, drinks, financial services, media, music, transportation, telephony, media and services and fitness (virgin.com). Virgin has developed more than 300 branded companies globally. Global branded revenues as of 2009 accrued to around  £11.5 billion. A merger between Richard Bransons Virgin Mobile in 1993, and cable operator NTL, which metamorphosed into Virgin Media Inc on February 6, 2007, established media. External Marketing Audit Macro environment -Virgin Media Marketing is depicted by Brassington Pettit (2003, p.8-9) and Brassington Pettit (2007,p.2-3) as composed of conception, pricing, promotion and distribution of ideas , goods and services. Brassington Pettit (2007, p.2-3; Armstrong 2009,p.7-9) specifically submitted that marketing involves; identifying, planning, anticipating, and satisfying customer demands or specification with profit in mind. It thus involves exchanging or stimulating of ideas and the processing of such ideas. It could also be depicted as the creation of awareness for products, which stems from designing products, conducting market research, launching strategies, ensuring availability and service. Marketing thus can be depicted as a demand management activity. The marketing scope however takes place in an environment which takes into consideration basic themes in marketing and customer relationship management (Brassington Pettit 2003, p.9-11). The macro environment audit examines ranges of issues that affect the organization from the environmental perspective. This is represented by PEST (Political, Economic, Social and Technological analysis (Drummond et al 1999, p.24). Despite the global economic recession, the innovation and launch of products have remained constant. The particular segment of Virgin media; the television and telephony sector which provides distribution of television programming , broadband and fixed line telephone services to consumers on Virgin Medias cable network accounted for over 84.5% of total revenue in the first half of 2010. Micro Environment Market Analysis With the new development of TV 3D and the proposed increase of the network offering a downstream speed of 100Mbps and an upstream speed of probably 10Mbps by the end of 2010. The cable TV, telephony and broadband sector however of Virgin media is envisaging spending up to 30% of  £40mthan last year as compared to  £170m this year. Appendix 1 further explains the current position of Virgin Media. The launching of 3D by Virgin media ahead of other major competitors like BSkyB which is available for domestic use demonstrates the innovative intent of the company. In this era of globalization, technologies become the particular part in our life. One of the significant parts of people daily-life is communication. That makes telecommunication infiltrate into customer lifestyle. Virgin Media, despite the so many innovative and early market entry cases with its product remains a loss prone company. Competitors such as BBC, ITV, Channel 4,BT Group and Talk Talk through their collaboration which seeks to deliver internet access and video on demand programming accessible to the Freeview digital TV box. Competitor Analysis The present position of Virgin Media in the market, as an innovative and early launcher of products .In 2010 , Virgin media has successfully completed a portfolio of voice, data and internet solutions to leading businesses alongside public organizations and service providers in the United Kingdom (Barnet 2010). The focus of this report however would be on the 3D revolution. With the new converged TV and broadband set -top box gaining more demand, Virgin Media would launch TiVo at the end of the year. From this perspective, Virgin media submits that in the first three months of the year and recorded around 200 views million views of video- on -demand content. TV channels have benefitted from this video-on- demand strategy, for instance, Channel 4s 4oD realized up to 19 million views through Virgin Media (Guardian.co.uk). The BBC iPlayer however stands as another medium through which more than 50 million views of content in the first quarter. The competitive advantage of BSkyB cannot be ignored. The battle for the 3D market is on, as Virgin Media has beaten BSkyB to launch the first commercial 3D Television service to the United Kingdom customers and further to other European companies starting from 1st October, 2010 (Virgin Media press release, 2010). The latest of strategies employed by BSkyB is the unveiling of the service known as 3D Movies on Demand, which allows customers access to 3D versions of films with a loop of preview programming. The positive of all this submission is that over 1.2 million households that have a V plus or V HD receiver and 3D glasses would be able to benefit from the 3D rental services. Customer Analysis The number of subscribers in the United Kingdom is increasing continually especially with the introduction of internet, broadband and lately 3D TV video on demand. Cable Products and Services Virgin media offers cable broadband internet, television and fixed line telephone services to residential customers in the United Kingdom. Virgin media offers its customers several packages and multiple services (Virgin media annual report 2009). Broadband Internet Virgin media has over 3.8 million subscribers, with several upgrades made to the network in the first half of 2010. As the first provider to offer download speeds of up to 50Mbps to over 12 million homes across the United Kingdom, with the current upgrade of up to 100 Mbps, Virgin media ranks one of the first companies in the United Kingdom to provide a further download speeds up to 200 Mbps (Halliday 2010). The broadband internet service has been credited as one of the successful sectors of Virgin Media with intense marketing and customer relationship management services (Virgin media annual report 2009). Television Virgin media operates in different aspects from the TV; Cable Television, Free TV service, Virgin TV on Demand (VOD) , High Definition Television, and Digital Video Recorders. The new 3D TV revolution leads to the examination of the internal market and the position of the media sector of the company. Internal Marketing Audit Operating results Virgin media has held a solid presence in the market with a combination of different sectors as disclosed above. From the perspective of Gilligan Wilson, (2009, p. 73-75) is concerned with strengths and weaknesses , organizational performance and structure, operations and resources , marketing objectives ,marketing strategy, information systems , control systems, functional efficiency, inter functional efficiency, cost effectiveness analysis. Fig 1 : The place of the marketing auditing in the overall management auditing Source: Gilligan Wilson, 2009, p. 79 Internal auditing assesses the extent to which an organization, its structure, and resources interact with the environment and they have the means of operating efficiently within certain constraints that the environment presents Gilligan Wilson, (2009, p.80). Five stages of auditing as disclosed by Gilligan Wilson, (2009, p.82) involves; defining the market, determining the performance, determining differences in competitive programmes, profile the strategies of the competitors and determining the strategic planning structure. Strategic Issue Analysis Investing in a particular business, demands a marketing research or audit. Following the corporations aim, which is to be the leader in entertainment communication, according to Virgin Media website, it provides a wide range of products to serve consumers wants and needs by focusing on entertainment and 3D technology with design and suitable for customers lifestyle. There are main three category of product, which is divided by usage and customers lifestyle as following: Daily life tool, Communication Entertainment, and Style Statement. Firstly, daily life tool is the mobile phone which is produced for customers who want just only basis of communication which could be linked with the mobile telephony business. The strategic concern here is the launch of the 3D TV, which is supposed to boost the Virgin Media Inc. Considering the modernity, and new customer or coverage of this new product. Certain things need to be taken into consideration; segmentation process which covers the consumer behaviour, social influences, personal influences and psychological influences (Drummond et al, 1999, p.51-59). SWOT Analysis Strengths Wide-range of products Environmentally friendly Strong partnership Reasonable price Early launcher or early market entry Weaknesses Accumulated deficit Wide range of Media products without any specialization Weak Brand identity Limited expansion of coverage Opportunities Christmas and New Year/Seasonal period sales Expanding of signal, broadband coverage with the TV. Increasing in On-line purchase Technology flood trend Threats More entrants into the market Strong competitors Negative media reports Marketing / Strategic Objective With the new 3D TV on demand in place, the entire marketing objective of Virgin Media is to consolidate its profit in the market through innovation and launching of new products (Virgin Media). At the beginning of this strategy, the strategic objective is to stimulate existing customers and potential customers to purchase the product (3D TV on demand). This plan takes issues such as services, after service, customer relations management and promotion, quality products and service delivery are crucial. However, it is crucial to drive total sales unit by attracting customer with a great deal. This can be achieved by applying Ansoffs Growth Strategies (Wood, 2007), to decide which area might be suitable for this plan, the decision is made by choosing market penetration. This penetration strategy of Virgin may help it in the long-term. The company will be able to penetrate well into the market segments left untouched. This will lead the organization towards a better position in the market. The company uses its different segment of products to penetrate simultaneously into the different market segments. Virgin strictly follows the marketing concept to sell its products all acros s. Their focus is on branding the products for increased sales. Furthermore, customer relationship management has become an important factor for Virgin, as the performance outcomes are categorized as customer loyalty, profitability, customer satisfaction and the market share (George A. Day Robin Wensley, 1988). Marketing Strategies Virgin should make use of segmentation strategy of market, based on the 4Ps of marketing (Kotler, 2006). They should select their two products 3D TVs for entertainment and the TV for transfer of information etc. Firstly, the 3D TV shall be sold to users who want just the comfort of the 3D entertainment. While the second type of TVs are for those looking for different applications on their TV for the transfer of information or use of the internet (Style Statement). Those who make purchase just for entertainment include children and homemakers, shall be targeted for the first type of product. Some people, who are professional by nature, and are more involved in the information transfer, shall be targeted for second type of product. The product chosen for discussion in the below sections is TV. Product Virgin Media produces a variety of products to serve any market segmentation with wide-range of prices depending on what features fit in customers needs. The customers have many choices to purchase other HD TVs or TVs with multimedia benefits, which are suitable for their lifestyle. According to the Product/segment analysis grid, Wood (2007), there are three categories for Virgin media TV. Their product (TV) is aimed to wide range of market segment. Thus, the company can achieve economies of scale by selling its products all across. Considering the products by using Product Life-Cycle Marketing Strategies, Kotler et al (2009), it has some products extinct from the market but it has also the products which resurrection to the market as well. Price The impact of the economy crisis, slow down the purchasing power and customer spending behaviour, during gift-giving holiday as Christmas and New Year are the special occasions for European. However, the pricing of their TVs is fit to the market today. The products range from HD TVs to the simple TVs for wide range of genera. Thus, the company here focuses on earning revenues from low involvement TVs by achieving economies of scale, while good margin on high involvement TVs. The information from Mintel mention that the average amount spent on gift for family and friends this Christmas was 370 pounds (Mintel 2007). This simply implies that for a product such as the 3D TV videos on demand, the price would be much affordable for subscribers and it would focus on a particular class of the society at first, which are the high earners and early technology adopters. (See Appendix 2). Place One of the marketing mix elements that would be the key success factor for any business is distribution channel. The channel, which could approach to the customer directly, should be the suitable way to increase profit in short term. Virgin thus makes use of the retailers distributed worldwide, to sell its products. From this fact, it leads the marketing department to choose direct marketing in term of e-marketing to be the channel and also using the existing channel that distribute product to retailer and the retailer sells to customers which means the company is using dual distribution for this marketing plan and selective distribution. The competitive advantage of online marketing is lower costs and prices. According to the accumulated deficit of the company, the department desire to lighten the load of companys expenditure by developing the website to sell the product. Promotion Just like the place, there should be multiple ways of communicating the benefits and awareness of the new product. Promotion could be through the following ways; Internet marketing, magazine, television to mention but a few (Appendix 3). The company uses promotion strategy as advertisements and various promotional plans randomly for selling its TVs. Virgin gains competitive advantage against its competitors due to its wide range of quality products. Continuous research and development by the company helps it to introduce new products into the market. These products, with big brand attached to it, sells in the market to gain revenues. Additionally, the long lasting existence of the company shows its expertise and experience in the industry. The company thus has linked with large number of retailers indirectly, to distribute the products directly to its end consumers. The company does not stand up with high pricing. Their pricing strategy is worth the brand value they have achieved. They stand well in the market with strong base. Thus, it suggests their pricing fit for upper-middle class of people. Marketing- An approach to success Marketing in itself is not an easy phenomenon. It varies from one geographic location to the other. For Virgin, the company analyses well the different approaches for selling its products at different places. For example, for selling its products in US, the products should be trendy and luxurious. The products shall be sold showing their fade. However, for countries such as India, China and Malaysia, the company shall use promotional strategies using the local cultural approach. The company offers huge discounts during cultural timings in these countries. This raises the sales of their products. Company also uses traditional means of representing their products as cost effective and as value to price. For this, Virgin promotes its products to grab the attention of both, end consumers and organizations. Selling to end consumer focuses on the benefits attached with the product for home use. However, for organizations, benefits on bulk purchase, benefits on using various range of products etc. is laid. This increases the probability of Virgins products acceptable all across. References Armstrong,G, Kotler, P,Harker, M,Brennan,R. (2009) Marketing and Introduction, Pearson Education Limited. Barnet, E. (2010) Virgin beats Sky to 3D service launch; accessed 29th September, 2010 http://www.telegraph.co.uk/technology/news/8029425/Virgin-beats-Sky-to-3D-service-launch.html Drummond, G , Ensor, J Ashford, R.(1999) Strategic Marketing :planning and control; Oxford:Elsevier. Drysdale, L. (1999) Marketing or Market Orientation: Whats the Difference, Prime Focus The Professional Journal for Australian Primary School Leaders April pp28-29 George A. Day Robin Wensley (1988), Assessing Advantage: A Framework for Diagnosing Competitive Superiority. A Journal of Marketing, Vol. 52, pp. 1-20. Giligan, C Wilson,M.S .(2009) Strategic Marketing Planning, Oxford ,UK: Elsevier. Halliday, J . (2010) Virgin Media steps up battle over broadband speed advertising, accessed 1st October ,2010 ; http://www.guardian.co.uk/media/2010/sep/02/virgin-media-broadband-speed-advertising Kotler, P. et al (2009) Marketing Management, London: Pearson Education Limited. Mintel, (2007), Christmas Shopping Habits 2009 report, Accessed 29th September, 2010: http://www.academic.mintel.com Philip Kotler, Kevin lane Keller (2006), Marketing Management, Prentice Hall, 12th edition, ISBN 0-13-145757-8, p. 6 Virgin Media press release (2010) accessed 1st October, 2010; http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406p=irol-newsArticleID=1449279highlight= Virgin Media First Quarter 2010 Results ( 2010) accessed 1st October, 2010; http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406p=irol-newsArticleID=1418909highlight= Virgin Media on Demand , accessed 1st October, 2010; http://www.virginmedia.com/tvradio/ondemand/ Virgin Media brings 3D TV to UK living rooms ; accessed 1st October, 2010; http://www.virginmedia.com/movies/features/virgin-media-3d.php Virgin media annual report 2009; accessed 30th September, 2010 ; http://investors.virginmedia.com/phoenix.zhtml?c=135485p=irol-reportsAnnualVirginMedia Wilson, H., Daniel, E., MacDonald, M. (2002), Factors for success in CRM systems. Journal of Marketing Management. Vol. 18, No.1, pp. 193-219 Wood, M.B. (2007), Essential Guide to Marketing Planning, London, Prentice Hall. Zack Investment research online archive ; accessed 1st October, 2010, http://www.stockresearchwiki.com/Ticker/VMED/ Appendix A

What gave rise to urbanisation in the mediterranean Essay -- essays re

â€Å"What gave rise to urbanisation in the Mediterranean region?† What is urbanisation? To ‘urbanise’ is to ‘make (a rural area) more industrialized and urban’ , urban meaning ‘of or living in a city or town’ . Marja C.V. Vink argues that â€Å"The word urbanization was used for the first time in Spain a little more than one hundred years ago† to show the â€Å"quantitative and qualitative growth if cities† . The degree of urbanisation is quite different when comparing towns or cities of antiquity to the modern understanding of an urban centre; however, essentially it is the same process. When talking about the rise of urbanisation in the Mediterranean region 3 main civilisations spring to mind, firstly the Greeks who were inspired by advanced civilisations of the Near East. Secondly, the Etruscans who ruled central Italy from the eighth century to the third century B.C. when the last Etruscan cities fell to Rome. Etruria was bordered to the south by the River Tiber and to the north by the River Arno. City states developed in Etruria in the eighth and seventh centuries B.C., and â€Å"by the last decades of the eighth century B.C. the centres which had undergone the process of urbanization and social diversification had acquired some of the status of cities.† Etruria flourished until the Gauls invaded in the fourth century B.C. From 616-509 Etruscan kings ruled over Rome. Finally, the Romans dating back to 753 B.C. with the founding of Rome by Romulus. Urbanisation is synonymous with cities. It seems impossible to consider a civilisation ‘urbanised’ if it does not have urban centres. So what is an urban centre? And why were these urban centres needed? Looking at what the cities consisted of can help one answer these questions. In Greece the most obvious choice for studying the process of urbanisation is Athens. I have chosen Marzabotto as the example of an urban centre for Etruria and finally, for the Roman Empire I have chosen Rome. These three cities all adapted to the needs of their population and the one thing common to all three is a cult centre. The first urban centres were certainly not Roman, however once urbanised Rome surpassed any of the Greek or former Etruscan cites in terms of monumentalisation. The Neolithic & Dark Age sees the beginning of domestication of plants and livestock, as well as the emergence of weaponry. With cultivation now possible peopl... ...biliography. Andersen, D., Urbanisation in the Mediterranean, 1997, Museum Tusculanum Press, University of Copenhagen. Barker, G., and Rasmussen, T., The Etruscans. 1998, Blackwell Publishers. Boitani, F., et.al. Etruscan Cities. 1973, Cassell and Company, London. Camp, D.M., The Athenian Agora, 1986, London. Easterling, P.E., and Muir, J.V., Greek Religion and Society. 1985, Cambridge. Lassus, J. The Early Christian and Byzantine World, 1967, Paul Hamlyn, London. Owens, E.J., The City in the Greek and Roman World. 1991, Routeledge, London and New York. Rykwert, J., The Idea of a Town. 1999, The MIT Press, London and Cambridge. Tomlinson, R., From Mycenae to Constantinople: The evolution of the Ancient City, 1992, Routeledge, London and New York. Ward-Perkins, J.B., Cities of Ancient Greece and Italy: Planning in Classical Antiquity. 1974, George Braziller, New York. Collins New Pocket English Dictionary, Harper Collins Publishers, 1992 Websites http://projectsx.dartmouth.edu/classics/history/bronze_age/lessons/les/22.html#8 http://www.anistor.co.hol.gr/english/enback/e992.htm http://www.localcolorart.com/encyclopedia/Minoan_civilization/ http://www.cedarland.org/trade.html

Frito Lay Case Study

Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertising Reasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour.Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 98 million households that are identified as users of snack chips at the area of Minneapolis – St. P aul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiatedSun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste. Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling productsFrito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concerns – Able to focus efforts on specif ic target market segment more efficiently Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertisingReasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 8 million households that are identified as users of snack chips at the area of Minneapolis – St. Paul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiated Sun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste.Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling products Frito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concer ns – Able to focus efforts on specific target market segment more efficiently Frito Lay Case Study Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertising Reasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour.Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 98 million households that are identified as users of snack chips at the area of Minneapolis – St. P aul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiatedSun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste. Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling productsFrito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concerns – Able to focus efforts on specif ic target market segment more efficiently Develop A Plan for Implementing the Chosen Alternative Porter’s Generic Business Strategy Cost Leadership Strategy It is a low cost strategy focusing on broad mass market. – Requires good scale facilities, tight cost and overhead controls and cost minimization in selected functional areas like manufacturing cost, marketing, r & d and advertisingReasons for cost reduction:- Learning experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. – Economies of scale Mass production will reduce the cost. As per test market, Frito Lay’s will be serving about 1. 8 million households that are identified as users of snack chips at the area of Minneapolis – St. Paul Metropolitan. As such, – Control of expenses can charge lower price to customer – Low price strategy serves as a barrier of entry to competitors Differentiation Strategy It is pursued when the product can be differentiated Sun Chips Multigrain Snack is a crispy consisting of blend whole wheat, rice, corn and oat flours with lightly salty multigrain taste and slightly sweet aftertaste.Brand loyalty able to create barriers to entry for new entrants Frito Lay’s has good reputable brand name with their other well-known brand and it is difficult for competitors to entry for new entrants due to high cost of marketing. Frito Lay could use their brand name as the key differentiating strategy in attracting new customer 3. Focus Strategy – Focuses on certain segments of the market in selling products Frito Lay’s target market segment is those who is taking snack but not everyday because of health conscious concer ns – Able to focus efforts on specific target market segment more efficiently

Personal Narrative

Personal Narrative Sherrick 1Kendall SherrickLaura NowocinEnglish 110012 September 2014The True Gift of LifeA little black hole in a wall as white as snow is the vivid picture I seem to remember. My view got cloudier by the second- as my eyes filled with salted tears. I could not believe that my biggest fear had just become my reality. My whole world had been flipped within a twenty minute phone call. As hours and hours had passed and I had regained my composure, I tried to wrap my mind around what was happening. As I looked at the wall I started to focus on the little black hole again. It is the smallest things that stand out. Even though the ratio of the size of the wall compared to the little hole did not even compare to one another, that little hole is what made the wall unique and stand out from the other three that surrounded me.A selection of 4 different felt cloths.Right then and there I realized that it is the most miniscule things that make life unique and that are why it is so precious.April 8, 2014: It was a normal Tuesday. I woke up got ready for school, spent my day wishing I was home, then as soon as I got home rushed to make sure I was to work on time. I have exactly thirty-five minutes from the time I get home from school to the time I need to be clocked in at work. That gives me enough time to change clothes and make a phone call or two. I knew my "adopted father" had a doctor's appointment earlier that morning, so I figured I'd call to check up on him. When I called his phone rang twice and then went to voicemail. So that... Personal Narrative Personal Narrative Even if there were a chance to change my life, I would ignore it. Now, I am at the point when I clearly understand that everything has a reason. Moreover, everything that happened with me, no matter pleasant or not, I perceive as a lesson. I am grateful to those people whom I met. All my experience is a part of me. Now, I lead a life of an average white middle class female. Until the age of eight, I happily lived with my parents; we spent time together, sometimes traveled a little bit. However, I cannot say that everything was fine. Once, I woke up in the morning and understood that there was no us anymore. For me, a little girl, it was important to be a part of something big. In this case, family was the most important thing for me. Of course, I had friends and classmates, but the family was the only thing I identified myself with being a part of the society. After my parents got divorced, I stayed with my mother; the farther emerged in my life only on weekends. We often moved to new places that helped my mom to hide her pain. I changed places as mittens and tried to find a place of my own like my mother. The time passed by. When I was twenty, in one of the clubs, I met Warren. He was from Britain. That night, we spent around two hours in the conversation. That was the beginning of our romantic relationships, and less than in two months, I packed my bags and moved to England. Later, we got married; however, I cannot say that we lived happily ever after. In terms of the culture, Britain is totally opposite to the USA. I felt not in my plate as everything was new for me starting from the language. The way people think, act, behave, and treat each other was often not clear. Nevertheless, I tried to stay positive. I had a job, but it did not help to make my living in Britain colorful and bright. With Warren, we tried to make our marriage work; however, nothing helped. After two and a half years, we decided to split up and have a chance to live the lives we wanted, but separately. Smashed and lost, I returned to the USA. From the perspective of the years, I can suggest that in the relationships I had, I inherited a model of behavior from my parents. The way I acted was quite similar to that I saw being a child. In my desire to run away, I forgot that no matter where I go, I would always take my self with me. With time and new experiences, I developed stronger personality and some useful psychological skills (Cherry, 2005). According to Ericson, people need to experience the conflict, which often becomes the turning point (Ibid). The first stage in the development of personality is Trust vs. Mistrust. According to Ericson, it is one of the fundamental periods in life of every person experienced during the first year of living. In case the attempts of developing trust fail, the person will experience fear. The last five years were the years of challenges and discoveries for me. I understood that the kind of a person I am now is the result of the previous decisions and choices. In the society of superstitions, I probably should be successful in everything that I start. However, we are the part of the society and, according to its laws, everyone plays his/her role. William Shakespeare mentioned this in the 16th century. For some people, you are a good friend; the others see only enemy in you. The only person ready to worship you for your being is mother; her love is unconditional. I cannot say that religion is a huge part of my life. In my opinion, there is a difference between belief and religion. Nevertheless, my parents and their generation were brought up with the beliefs of the recent times. Religion has few main functions that can be called 5T: transmission, translation, transaction, transformation, and transcendence (Campbell, 2010). Usually, people are lost in terms of religion and try to find substitution of it. Modern culture suggests a wide range of them. There is an opportunity to choose, but often, there is no opportunity to reject. Culture is a complex of beliefs and peculiarities of behavior of the ethnicity or a race (Zion Kozleski, 2005). Often, our culture causes misunderstanding, which was probably the main reason why we broke up with Warren. We were different and similar at the same time. Instead of concentrating on what we had, we were looking for something that was missing. For me, it was important to identify myself and learn to fight w ith confusion. After being misled, I tried to understand what I like and who I am. The answer to these two questions helped me to start my life from the new chapter and to find strength to develop and learn. I started working at Texas Department of Criminal Justice. I cannot say that my work is easy, but I really like it. My main job is held inside the prison. I work with inmates and try to help them to arrange their life before getting out. I know that often, it is a shock for people to start everything over again. Although I do not assume that I killed all my fears, I hope that my experience will help others to overcome their fears. Everyone around me appears in my life on time. In this situation, it is only my decision to get the message or stay aside. This is a psychological rule. If the persons development is under stagnation and despair, it is quite hard to turn to the starting point and find strength. The same can be said about my studying. This is a chance for me to understand my individual differences and learn my inner self. Only after this, I can help others.

Wilt Chamberlain Talk Show essays

Wilt Chamberlain Talk Show essays Sampson: from Geoffrey Chaucers The Canterbury Tales: A Monks Tale Antony: from William Shakespeares Antony and Cleopatra Dante: from John Ciardis translated version of The Inferno Wilt Chamberlain: Todays topic is the role of women in our lives. What they do to persuade us, how they manipulate us using their natural traits to bring us to their mercy. Wilt Chamberlain: My guests today, as you may well know them, are: to my immediate right, Sampson, to the far right Antony, and to my left Dante. Sampson: May I start of this debate? I feel that women are the root of ALL evil and have brought mankind itself down. All great men are in some way manipulated by women (p 191). Dante: Now, wait Sampson, not all women are created evil. I on the other hand have had one great and true love my whole life, which was reciprocated fully. Beatrice not only loved me while she was alive, but proved her love to me as she sent Virgil to me as a guide through purgatory (p130). If that does not prove that some females have good in them, nothing will. Wilt Chamberlain: Love only one woman? You mean like just one at a time right? Not for just one day, but for your whole life? I mean I am known for loving hundreds of ladies. Sampson: Well explain this to me, how is it I too could love with all my heart and sole, only to have it formed into a dagger in my back. My wife, whom I should be able to trust more than my own self, took that liberty to give my foes a permit for my end. Wilt Chamberlain: How about you Antony? You have been pretty quiet over there! Antony: Well Sir Chamberlain, leader of the Lakers army, although Cleopatras love and mine had its high points as well as lows, I must agree with Sir Dante that not all women are bad. In fact my lovers own love for me, compelled her to take her own life with a deadly serpent bit ...

Mint Oil, Micro Bubble and Chocolate Preparation Dissertation

Mint Oil, Micro Bubble and Chocolate Preparation - Dissertation Example From this paper it is clear that  depending on the size of the micro bubbles needed, the mint oil should be placed on a simple plate with holes of certain sizes or a woven fabric. This will make the gases to follow in small and discrete packets leading to formation of bubbles. The small sized boundary conditions and edge effects of the little holes with time will prevent the gas from flowing through. The gas should also be non-reactive with the mint oil. This will lead to production of small bubbles from the mint oil. This should be carried out at the right temperature so that the different states are maintained, for example, if the temperature is too high it will affect the gas forming the micro bubbles and thus compromise the quality of the bubbles.This study discusses that  in making chocolate you will need things like cocoa powder, buffer softened at room temperature, sugar, milk, powder sugar and water. Put the cocoa powder in water then heat in a large sautà © pan. Add gar lic and stir the mixture over the heat. The sugar is then added then stirred completely until the sugar dissolves in the sugar solution. Then add water into the solution then heat until all the water is absorbed. After the absorption, what remains is chocolate. The chocolate then should be passed through a certain temperature to control its hardness. Absorption is one of the best ways of making chocolate because you can easily control the hardness or softness of the chocolate.

Criminology Essay Example | Topics and Well Written Essays - 2500 words - 1

Criminology - Essay Example This is done particularly using the criminological theory. The riots actually started from the night of 9th August 2011 in Wolverhampton, and went through the whole next day i.e. 10th August 20111. After which people started to clean up there city and save the historic elements of Wolverhampton2. Until the riots broke out no one could actually believe that London and its neighboring towns can ever get affected through such criminal activities and the people who were thought to be most civilized can turn into real criminals3. Here I would be discussing the four criminal cases with respect to the culprits. Wulfrun Social Service Department has been involved in all these cases in relation to arrests and punishments. Wulfrun had powerful riots broke out in the city which ended up in great distress, severe destructions and loss of millions of pounds. A significant number of rioters entered the city like a storm and took hold of all the shops and business4. They cracked down the windows and cause great loss to the city dwellers especially coming in their way. The Midland Police reported that youth have attacked the city and that they continued to create distress even in Birmingham and other cities hence covering the whole United Kingdom5. Here the astonishing fact was the age and occupation of the rioters; most of them belonged to good family backgrounds and were students at the major universities. Majority of them were pretty young to commit such criminal activities. The whole city situation left the shopkeepers and businessmen to calculate their losses particularly in the Wulfruna Street, Dudley Street, Princess Street, etc. The real loss was done by the rioters in the Queen Square who were all youngsters prowling the city in congregation. According to the police the number of riots was up to 300 who were there in the Dudley Street at the ending time. These rioters were running in the city, cause